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Market research company Lab42 recently surveyed 1,000 social media users about how they interact with brands on Facebook and found that consumers are viewing a brand’s Facebook presence as more important than ever.
In fact, 87% of the participants like brands on Facebook. 82% of the users feel that Facebook is a good place to interact with brands, out of which 35% feel brands listen to them more on Facebook.
Check out the infographic below and find out how a brand’s Facebook presence is being viewed and valued.