It is the time of the year for holiday celebrations. Most brands have been going all out on their Facebook advertising campaign because they know consumers are more willing to buy during this holiday season.
According to a new infographic released by Kenshoo Social, the statistics show that consumers are more willing to like, comment on, and share Facebook ads during holiday period.
The study also showed that the Facebook advertising ROI for U.S. retailers hit $10.95 on Cyber Monday and the direct sales revenue through Facebook ads on that day spiked to 129 percent over the daily seasonal average.
Here’s the full infographic, courtesy of Kenshoo Social: